Sebastian Munden

Sebastian Munden joined Unilever in 1990 as a graduate trainee in marketing, working in many product categories across Europe, Australia and North America. The company became a founding member of The UK Plastics Pact during his time as Executive Vice President and General Manager UK & Ireland, and a co-founder of the Flexible Plastic Fund. He is well known for his work on brands that are both commercially successful and champion more sustainable behaviour, tackling the issues of plastic, food and packaging waste while at Unilever, and for spearheading efforts to reduce them. Sebastian joined WRAP as Chair in November 2022. He is also Chair of Ad Net Zero which is working with the advertising industry to deliver sustainable behaviour change and net zero goals by 2030.