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Net Zero Festival 2022

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Disentangling Green from Greenwashing: the rise of scope X

28 Sep 2022
Main Stage

Over the past three decades, just five major oil companies have spent at least $3.6bn (£2.5bn) on ads specifically to rebrand themselves as part of the solution to the climate crisis.Whilst business action on sustainability, especially climate, continues to accelerate, so have carbon emissions. All of the huge commitments, policies and programs of thousands of businesses haven’t flattened the climate curve. To make a solution, you've first got to admit that you're part of the problem. Maybe then we can start disentangling green from greenwashing, before it downfalls over all achievements made during the transition


Lucy Siegle, Writer, Broadcaster and Environmentalist


Lucy Shea, CEO, Futerra

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