Sam brings a unique perspective to the intersection of sport, social impact, and commercial growth. His early career was spent managing major sports partnerships with rights-holders and brands including The Premier League, Adidas, Chelsea, England Rugby, London Marathon, and The Ryder Cup.

Subsequently, he worked for Comic Relief, one of the largest charities in the UK, managing all their work funding and supporting community organisations across the globe that are using sport as a means of tackling social issues. This crosscutting expertise has enabled him to develop a comprehensive understanding of how to create sponsorships and partnerships that both deliver maximum impact and drive business benefits.

Joining Think Beyond in 2019, Sam has led major projects including the creation of Rexona/Degree’s 10-year social impact strategy, Disney’s community work in Latin America, Liverpool FC’s holistic sustainability strategy, and work with The North Face to diversify the outdoors. Sam holds a BSc in Psychology from the University of Leeds.